Interactive automotive configurator in virtual reality

There are no borders in the world of innovation. We developed a special application for the intuitive configuration of a car model for the Italian design & interactive product D-Table. Its aim is to guide the users throughout their journey when choosing a car and allows them to visualize it.

The user can zoom and rotate a selected car model, change its interior and exterior colors, select the model and wheel size, test the car’s appearance with the lights on and off, and much more. It is a full-fledged configurator that is touch-operated on the screen and gives the user a unique experience of choosing a new car.